Litter Behaviour Study 2018

In 2017, we commissioned Sunshine Yates Consulting to complete a national litter behaviour study. Researchers observed people going about their day and interviewed those who used bins and those who littered; all to determine the attitudinal and behavioural differences between each group. The report was released to the public in April 2018.

Key findings

  • 78% of items littered are cigarette butts
  • Almost half of all littering happens within 5 metres of a bin
  • 16% of Kiwis litter