Keep New Zealand Beautiful and Street Smart Partner to Tackle Litter and Protect New Zealand’s Environment

Street Smart, a community initiative focused on reducing street litter that enters stormwater systems and pollutes our oceans, has announced a partnership with Keep New Zealand Beautiful (KNZB), New Zealand’s leading not-for-profit organisation dedicated to protecting and enhancing the environment.

Every year, tonnes of litter dropped on our streets wash into drains and can end up in rivers, harbours, and oceans. Street Smart was created to make it easier for people to do the right thing – right when it matters most.

A Simple Solution with a Big Impact
Street Smart uses highly visible decals and stickers to signal that a business or household is doing their part – and inviting others to join in. The message is simple: “My bin – is your bin.”

For Businesses: A Street Smart window decal means the business commits to clearing litter within a 10-metre radius of their premises each day. Members of the public are welcome to place street litter in their bin – no need to carry it further or leave it behind.

For Residents: A Street Smart wheelie bin sticker shows the household supports the initiative. If there’s space in the bin, anyone can drop in litter they’ve picked up nearby, helping keep the street clean for all.  
This visible commitment builds a culture of shared responsibility, making it easier for communities to stop litter at the source before it reaches our waterways.

Strength in Partnership
By partnering with KNZB, Street Smart gains a national platform to grow awareness and participation, while KNZB is able to extend its environmental impact with a practical, community-driven tool. Together, they aim to inspire more New Zealanders to protect their streets, waterways, and coastlines.

Quotes:
“Street Smart is about creating awareness that what we drop on the street doesn’t just vanish – it travels through stormwater systems and ends up polluting our oceans. Partnering with KNZB allows us to take that message to a national scale.”
– Richard Harri, Founder, Street Smart

“Keep New Zealand Beautiful is proud to partner with Street Smart. Together we can empower more New Zealanders to understand the journey of litter and take simple steps that make a big environmental difference.”
– Wayne Gazley, National Support Manager, KNZB

About Street Smart

Street Smart is a grassroots initiative that raises awareness of how litter on our streets ends up in stormwater systems and pollutes our oceans. Through simple decals for businesses and residents, Street Smart makes it easier for people to do the right thing and take collective action for cleaner communities.

http://www.streetsmart.kiwi.nz
About Keep New Zealand Beautiful (KNZB)
Since 1967, KNZB has been New Zealand’s leading environmental charity, inspiring Kiwis to care for and protect their local environments. Through initiatives like Clean Up Week and nationwide beautification projects, KNZB works to create cleaner, greener, and more beautiful communities.