Who we are
We’re a charitable trust dedicated to keeping our communities clean, safe and beautiful. Our campaigns ‘Be A Tidy Kiwi’ and ‘Do the Right Thing’ have been part of New Zealand culture for nearly 50 years. Our rainbow logo is as recognisably Kiwi as L&P and jandals, and still proudly worn on Mr Vintage t-shirts today.
In 1967, the New Zealand Government established the Anti Litter Council, the organisation that is now known as Keep New Zealand Beautiful. We started out tackling litter, and that’s still a big part of what we do. Today, though, our work includes graffiti removal and reduction and waste minimisation and recycling initiatives. Our wider environmental projects include community beautification and clean-up events, tree and garden planting and waterways and highway restoration.
We run sustainability education programmes designed to inspire the next generation of Kiwis. We provide comprehensive resources to support members and volunteers in their community efforts. And our annual Keep New Zealand Beautiful Awards celebrate our best towns, cities and local heroes, who lead the way with their outstanding environmental and beautification work.
Helping communities help themselves
We couldn’t do any of it without the time, energy and support of people like you. The Keep New Zealand Beautiful network includes families, schools, businesses, councils and community groups throughout the country, all making a difference in their local area. Our mission is to provide the education and resources you and your community need to keep your own little corner of New Zealand beautiful.
Our plan for 2017
In 2017 Keep New Zealand Beautiful aims to contribute to safer, cleaner, greener communities by meeting the following targets.
Cleaning and restoring:
- 7,500 hectares of public sites
- 25,000 metres of roads and highways
- 20,000 metres of riverbanks, lakefronts and shorelines
Planting and/or sustaining:
- 5,000 trees
- 10 gardens and green spaces
Installing in public spaces:
- 300 cigarette butt bins
- Educating 50,000 children to become the next generation of Tidy Kiwis
- Conducting a National Litter Audit
- Eradicating graffiti and making our communities safer