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About Us

We’re a not-for-profit organisation dedicated to keeping our communities clean, safe and beautiful. Our campaigns ‘Be A Tidy Kiwi’ and ‘Do the Right Thing’ have been part of New Zealand culture for over 50 years. Our rainbow logo is as recognisably Kiwi as L&P and jandals, and still proudly worn on our retro t-shirts today.

In 1967, the Government established the Anti-Litter Council, the organisation which is now known as Keep New Zealand Beautiful Society Inc. At the time, it was felt that a voluntary organisation, supported by the Government, would be the most effective way of approaching the litter problem and would attract backing from a wide variety of organisations.

In 1979, as the New Zealand Litter Control Council, the organisation became an incorporated Society with a new constitution and structure. In the same year the Litter Act 1979 introduced stronger anti-litter laws and gave official recognition to the Council as the body primarily responsible for the promotion of litter abatement in New Zealand.

The Council again changed its name in 1984, this time to Keep New Zealand Beautiful Society Inc., to give it a more positive image and to add impetus to a totally community-based approach to the litter problem.

We started out tackling litter, and that’s still a big part of what we do. Today, though, our work includes graffiti removal and reduction and waste minimisation and recycling initiatives. Our wider environmental projects include community beautification and clean-up events, tree and garden planting and waterways and highway restoration.

We run sustainability education programmes designed to inspire the next generation of Kiwis. We provide comprehensive resources to support members and volunteers in their community efforts. And our annual Keep New Zealand Beautiful Awards celebrate our best towns, cities and local heroes, who lead the way with their outstanding environmental and beautification work.

Helping communities help themselves

We couldn’t do any of it without the time, energy and support of people like you. The Keep New Zealand Beautiful network includes families, schools, businesses, councils and community groups throughout the country, all making a difference in their local area. Our mission is to provide the education and resources you and your community need to keep your own little corner of New Zealand beautiful.

There are plenty of opportunities to get involved. Keep an eye on our Facebook page for upcoming events and programmes, or find out about other ways you can help.

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