Litter Behaviour Study 2018

In 2017, we commissioned Sunshine Yates Consulting to complete a national litter behaviour study. Researchers observed people going about their day and interviewed those who used bins and those who littered; all to determine the attitudinal and behavioural differences between each group. The report was released to the public in April 2018.

Key findings

  • 78% of items littered are cigarette butts
  • Almost half of all littering happens within 5 metres of a bin
  • 16% of Kiwis litter
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Litter Behaviour Study Report 4 MB 450 downloads

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Litter Behaviour Study Executive Summary 4 MB 207 downloads

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