In 2017, we commissioned Sunshine Yates Consulting to complete a national litter behaviour study. Researchers observed people going about their day and interviewed those who used bins and those who littered; all to determine the attitudinal and behavioural differences between each group. The report was released to the public in April 2018. Key findings 78% of items littered are cigarette butts Almost half of all littering happens within 5 metres of a bin 16% of Kiwis litter Litter Behaviour Study Report 4 MB 406 downloads … Download Litter Behaviour Study Executive Summary 4 MB 198 downloads … Download